When you try to boost your online presence and bring your website to the top of Google’s search rankings, you can’t afford to ignore “domain authority” or DA. It’s a critical factor that affects SEO and can help push your site to the forefront.
Domain Authority is a score created by Moz, an SEO software. It ranges from 1 to 100, and a higher score indicates that your website will rank at the top of Google’s search rankings.
You can also treat it as a relevance score of your website in certain industries or a specific topic. There are several ways of boosting your DA, and writing killer blogs is one of them. One of the easiest ways to achieve that objective is to avail blog writers for hire.
What’s the ideal Domain Authority score according to content writing services? Since the DA score ranges from 1 to 100, the obvious conclusion is to classify higher scores as “good” and low scores as “bad.”
However, you will be disappointed that there is no excellent or ideal score. Even if your website has a low score, it may rank high on the search rankings.
Treat it as a relative metric. For instance, if your website has a low DA score of 30, it doesn’t seem very pleasant compared to Amazon.com, with a DA score of 96, and millions of other websites that rank higher than yours.
However, it would be best if you focused on the competition. If a site offers blog writing services, it doesn’t need to compare itself with Amazon or any other e-commerce store.
It would be best to maintain a higher score than your competitors. A DA score of 30 is excellent as long as it beats the competition. With that out, let’s check out how you can increase your DA score.
Ways to Enhance Domain Authority
Tap the mobile users.
Businesses often assume that making a mobile-friendly website is optional. However, the stats paint a different picture. Mobile search volume has overtaken desktop search volume for quite a while now, and this seems to be the dominant trend as smartphone penetration increases globally.
So, it would be best to focus on mobile users to boost domain authority.
Create a website with a responsive design that automatically adjusts the content and elements of the website to display on mobile and laptop screens correctly. This helps to reduce the bounce rates and boost the DA score as your website becomes more navigable for smartphone users.
Hire content writing services to craft helpful and engaging content
Even if you are a small website, you can increase your DA and outrank the competition by writing helpful and interesting content. When the posts on your website become a valuable resource, other sites will go out of their way to link to your site.
Let’s assume a blogger with expertise in reviewing local restaurants is doing research for new topic ideas on the best beverages in the local cafes.
They come across your website page with a post about creating the best cocktails at home. There’s a high chance that the blogger may link back to your website and provide you with organic traffic.
Suppose you have a website selling wine or other alcoholic beverages. In that case, you may not have the expertise to write high-quality content that captivates the users and even convinces them to try your products. That’s where content writing services come in. Focus on your niche and let professionals handle these tasks for you.
Make your website quick.
You can’t ignore the basics even if you have a website with a smooth, responsive design and beneficial content. With a loose foundation, your DA score would remain low irrespective of changes on other fronts. Page speed is one of the most fundamental components of your site.
Your website speed is directly linked to the DA score. It’s also a crucial ranking signal used by Google’s algorithm. Improving your site’s loading speed also helps improve user experience, which may translate into higher conversions and more sales.
Test the speed of webpages on your website with the PageSpeedInsights tool and try to keep the loading speed below 3 seconds. Most users aren’t willing to wait for a more extended period.
Guest post on other sites to build high-quality backlinks
You can also increase your domain authority by building high-quality backlinks to your website instead of leaving it to chance.
Writing informative posts may earn you backlinks. However, if it’s replicable, you may not get a citation or backlink to your website. That’s why most businesses use blog content writing services to guest post on other high-authority websites.
Publishers are always on the lookout for great content. When you deliver them high-quality articles, you will earn a backlink in the body of the post of one of their site pages. This also helps you elevate brand awareness and establish yourself as an expert in your niche.
Get content writers for hire to create relevant and valuable content and use that to seek out guest blogging opportunities actively.
Add your presence on social media.
While Google doesn’t list social signals as a ranking factor, most pages that rank on Google often have a high engagement with plenty of likes and shares. Adding social signals is an excellent way of enhancing domain authority. Start with the social media handles for your business.
Post actively on those channels to increase your followers and reply to their comments. Upload frequently and hold virtual events to increase user engagement.
Make sure to add social media buttons on your site’s pages to make them more sharable. If you have trouble creating catchy and attention-grabbing social media post copies, hire content writing services.
Instead of obsessing over it, treat domain authority as a comparative ranking factor that helps you build upon and improve your overall SEO strategy.
Remember that a low DA score isn’t “bad” as long as it’s higher than your peers. Use the abovementioned methods to increase your site’s domain authority score and pave your way to success.