Netflix Marketing Strategy: A Powerful Name in the Entertainment Industry
In 1997, Netflix emerged as an online movie rental service, boasting a modest collection of fewer than 1000 titles. But their vision was infinite, which led them to revolutionize the industry. Slowly shifting to a subscriber-based model, Netflix introduced a groundbreaking personalized movie recommendation system in 2000. By 2005, with a staggering 4.2 million subscribers, … Read more