Clear your digital marketing job interview with these questions for freshers.

Here, we will talk about the most important digital marketing interview questions.

Digital Marketing allows marketers to take maximum advantage of the internet and online technologies like mobiles, desktops, and other digital media channels to advertise their products or services to their target audiences worldwide.

According to a McKinsey Global Institute (MGI) report, there will be around 60 to 65 lakh jobs in the digital marketing industry by 2025. The number indicates that this sector has excellent employment opportunities.

Nowadays, startups, online marketing agencies, banks, and many other companies have recently been looking for digital marketing experts to provide creative services to small businesses and top MNCs. Therefore, the career opportunities in digital marketing are endless.

You must know how to crack a digital marketing interview if you also want to apply for digital marketing jobs. This article will cover some essential digital marketing interview questions for freshers.  

Common Digital Marketing Interview Questions for Freshers

Here, we will be looking at some basic digital marketing interview questions for freshers that somebody looking for a digital marketing job should know.

1st Digital Marketing Interview Question

Briefly explain Digital Marketing

Marketing experts can use any form of marketing that uses digital mode or electronic devices to deliver promotional messaging and record its effectiveness throughout the customer journey.

A few examples of Digital Marketing are display ads, online video ads, paid social ads, SEO, and social media posts. Digital marketing differs from traditional marketing, including billboards, direct mail, and magazine ads.

2nd Digital Marketing Interview Question

Why is the popularity of Digital Marketing growing? What are its benefits?

It is one of the essential digital marketing interview questions for freshers. While asking this question, the motto of the interviewer is to understand why nowadays more and more people are choosing digital marketing.

While answering this question, you should explain how technology has simplified things for marketers. For example, talk about how to reach a broad global audience while classifying them into a detailed criterion. Another point worth mentioning during the interview is the affordability of advertising online compared to traditional marketing.

 Also, it would help if you mentioned the different tools for measuring and tracking a digital marketing campaign’s performance. This would allow you to correct and identify which strategies worked best for you and which did not.

3rd Digital Marketing Interview Question

Why did you choose a career in Digital Marketing?

It is one of the crucial digital marketing interview questions for freshers. It is a question that generally every interviewer asks. While asking this question, the interviewer wants to know how well you understand Digital Marketing and what made you choose it as a career. Mention the reason behind choosing digital marketing as a career.

Some common reasons behind choosing a digital marketing career are stable growth, creative jobs, high-salaried jobs, fast-paced scope, and, most importantly, digital marketing plays a vital role in every company’s growth today.

4th Digital Marketing Interview Question

What are the various kinds of Marketing?

The question has a simple answer. There are two main types of digital marketing: outbound and inbound.

5th Digital Marketing Interview Question

What are the famous digital marketing tools?

It is one of the essential digital marketing interview questions for freshers. The candidate should mention all the popular digital marketing tools, like Facebook Pixel, Google Analytics, SEO Minions, MailChimp, Ahref, and Ubersuggest. The interviewer may also ask whether you have used any of these tools.

6th Digital Marketing Interview Question

What are the most essential 5 Cs in Digital Marketing?

It is another important one in the list of digital marketing interview questions for freshers. The 5Cs of Digital Marketing are creativity, consistency, content, customization, and communication.

7th Digital Marketing Interview Question

What are the different activities used to promote digital marketing?

Another one in the list of digital marketing interview questions for students is about the activities used for Digital Marketing. Some essential digital marketing activities include Search Engine Marketing, Content Automation, Content Marketing, Search Engine Optimization, E-commerce Marketing, Campaign Marketing, and Content Automation.

8th Digital Marketing Interview Question

Are branding and digital marketing the same thing?

No, both are different. However, there is a slight differentiation between the two. Digital Marketing is used to advertise your products and services to the right target audience.

On the other hand, branding means advertising a brand and what your brand stands for. It is the attempt to establish a perception in the minds of customers.

9th Digital Marketing Interview Question

Can digital marketing replace traditional marketing in the coming days? What do you think?

When the interviewer asks this question, he tries to understand your knowledge in this field. Give some real-world examples and offer validations to that, in numbers, from reliable sources.

As a rule, Digital Marketing has a strong presence in today’s world, and companies are trying to utilize this fully. We can say that traditional and digital marketing go hand in hand, adding value to each other.

10th Digital Marketing Interview Question

Explain Black Hat SEO and White Hat SEO

It is a vital digital marketing interview questions for freshers and experienced. The answer to this question is simple. Black SEO uses unethical ways to improve the ranking of a website on Google. On the contrary, White Hat SEO uses ethical methods to improve a website’s ranking.

Black Hat SEO uses a group of practices to enhance a website or page’s rank in search engines by following different strategies that violate the terms of service of the search engine. White Hat SEO works within the search engine terms of service to improve a website’s rankings.

11th Digital Marketing Interview Question

What is Pay-Per-Click (PPC), and how can it be effective?

A list of digital marketing interview questions is incomplete without this question. PPC stands for Pay-per-click. It is a digital marketing way in which advertisers pay a certain amount of money when somebody clicks on their ads.

To make PPC effective, one should focus on optimizing the usage of keywords and ad groups, reducing costs, and improving the quality score. Therefore, a PPC analyst must focus on keywords and ads that perform reasonably in revenue. It is one of the essential objectives of running a PPC campaign unless your motto is branding.

12th Digital Marketing Interview Question

What are the different ways to generate traffic to your site?

One vital digital marketing interview question for freshers is how to drive website traffic. This question will test your knowledge of how you will attract customers digitally. While answering this question, mention the techniques you learned in your digital marketing course. Explain all the SEO methods that you have learned, like:

• Content Marketing
• SEO strategies
• Internal Linking
• Email marketing
• Finding long-tail keywords
• Using LinkedIn
• Writing catchy headlines

13th Digital Marketing Interview Question

Among content marketing, PPC, and SEO, what do you think is the most effective way?

It is one of the most asked digital marketing interview questions for freshers. While answering this question, you have to explain the different concepts and discuss how the effectiveness of this method majorly depends on the perspective and business case.

14th Digital Marketing Interview Question

Why are you interested in working with us?

By researching the company, its values, employees, etc., talk about what you liked about the company. In addition, you must talk about their ethics and work culture and how they match your ethics. Also, mention any campaign or project of the company that motivated you to choose their company.

15th Digital Marketing Interview Question

Based on your Digital Marketing knowledge, evaluate yourself on a scale of 1 to 10. 

When an interviewer asks this question, understand that they are assessing many things, like how you handle spontaneity, confidence, knowledge of digital marketing, and strategies to handle a challenging situation. The main objective of asking this question is to understand your knowledge and ensure you rate yourself correctly.

16th Digital Marketing Interview Question

Are you a team player? If yes, what are the qualities that make a good team player?

Be honest and don’t hide anything if you do not find it comfortable working with a team. For example, if you have faced any problems due to any team member, speak about them. If you think you are a good team player, give specific examples.

For example, how long have you been the head of the department, or did you lead a team during an internship? What strategies have you followed to get the desired results as a team? An essential trait of a good team player is listening to team members and finding solutions to their problems.

As a fresher, convincing the interviewer about your talent might be challenging, but try hard. Give them reasons why hiring you will be the right decision for them.

17th Digital Marketing Interview Questions

In the next five years, where do you see yourself?

It is one of the most common digital marketing interview questions for freshers. By asking this, the interviewer wants to gauge your dedication and vision for the future and whether you are ready to learn and grow in your career.

While answering this question, show your urge to learn new techniques in digital marketing in the coming five years, and explain your plan to improve your knowledge in social media, website development, and SEO.

Finally, tell the interviewer how you would positively impact the company by utilizing your talents. Then, whenever required, you will be ready to take on more responsibilities that will benefit the company.

18th Digital Marketing Interview Question

What other skills can add value to your digital marketing role?

When you answer this question, explain your digital marketing skills, including analytics, project management, campaign management, and design. It will add value to your resume and help you convince the interviewer.

19th Digital Marketing Interview Question

How do you keep yourself updated with the current digital marketing trends?

You can answer this question by offering the interviewer an understanding of what you have learned. For example, do you follow any influencers? Mention them and discuss everything you do to enhance your knowledge, like reading blogs or connecting with someone through social media.

20th Digital Marketing Interview Question

Is there anything that you dislike about Digital Marketing?

Here’s your opportunity to make the interviewer understand which work does not interest you. Don’t hide anything. Tell the interviewer about the job or department you don’t like and why.

With this, we have reached the end of this blog on “digital marketing interview questions for freshers.” We hope the blog was relevant and will help you prepare for the interview.

What’s Next?

Now that you know some common digital marketing interview questions for freshers, prepare these questions and build your career in Digital Marketing.