How To Learn Digital Marketing in 2023 (Paid & Free)

Like many, you also want to know how to learn digital marketing.

In this blog, I will share multiple ways you can learn digital marketing. However, before we explore the different methods, let’s find out why you want to learn digital marketing.

So, let us begin with finding the answer to, “Why do you want to master digital marketing”?

Allow us to help you.

best method to learn digital marketing

To find the RIGHT answer, you must first give answers to all these:

1. I want to do this course because:
2. I want to start my new business
3. I want to brush up my digital marketing skills
4. I want to build a new career
5. I want to find a way to earn extra income
6. I want to know more about the current Digital Marketing Trends

Whatever may your reason, here are a few excellent ways by which people who want to know how to learn digital marketing can understand it easily. Some methods mentioned here are free, but you must pay for some.

Before we get into the list, let me ask you one thing?

What is the foremost thing you do when you decide to know inside and out of digital marketing?

Go to Google and type “How to learn digital marketing”, “Where to learn digital marketing”, or What is required to learn digital marketing?”

And what will Google do?

Give you a lot of different websites with multiple options. It may confuse you further.

Well, we are here to save you from that confusion.

This blog discusses all the different options for studying digital marketing under one roof. So, without wasting much time, let’s get started.

How to Learn Digital Marketing for Free

There are plenty of choices for people interested in learning digital marketing. For example, if you have searched on Google for “how to learn digital marketing step by step, ” you must have come across various free options like attending webinars, workshops, or joining a digital marketing training institute.

Free Online Digital Marketing Courses with Certification

  • Google Digital Marketing Courses

With the Interactive Advertising Bureau-accredited course by Google, you can learn Digital Marketing with Google and master the basics of digital marketing. The free course includes 26 modules created by Google trainers.

These modules contain practical exercises and real-world examples to help students turn their knowledge into action. This course includes both texts and videos. You can complete a few course sections in 3 hours, while some can take more hours. What do you learn in the digital marketing course:

  • Fundamentals of Digital Marketing (includes a digital marketing certification)
  • Ways to launch a new online business
  • How to ensure customers find your website online
  • How to advertise a business through online advertising (Google Ads)
  • How to grow a business in other countries
  • Mobile Marketing
  • Promote a business with content marketing.
  • Social Media Advertising
  • YouTube Course (Includes certification)

Interactive Advertising Bureau and The Open University accredit the Digital Marketing fundamentals certification provided in this course.

  • SEMRush Academy

SEMRush is a company known for the most successful digital marketing tools. The company has created an academy with plenty of free digital marketing courses to serve its users better.

It is one of the best options if you want to pursue digital marketing for free. This free course includes the following:

  • PPC
  • Content marketing
  • SEO
  • Social Media Marketing

The unique thing about this free online digital marketing course is that it is available in English and Spanish. So you can register for free, and after completing the course and the exams, you will get a certificate.

The course includes both videos and texts that expert digital marketing professionals teach. In addition, the course covers primary and advanced concepts, and even a few courses teach how to use Semrush.

This course teaches you about SEO basics, PPC fundamentals, Social media marketing, and technical SEO.

This course is the best for people who want to understand digital marketing because industry professionals teach them. Apart from teaching the concepts, they even explain how to apply those concepts in real life.

Moreover, you will become an expert in using Semrush, which will help you run successful marketing campaigns.

  •  HubSpot Online Digital Marketing Course

Another popular option to learn digital marketing online is enrolling in a HubSpot online marketing course. A renowned company, HubSpot Digital Academy, offers this course.

It is one of the best online marketing companies with tools like SEO, CRM tools, sales, and content marketing.

HubSpot’s Digital Marketing course covers these topics:

  • Content Marketing
  • Inbound Marketing
  • Social Media Marketing
  • Contextual Marketing
  • Email Marketing

You can register without charges and receive a recognized certification after completing the course. Apart from the abovementioned topics, they offer several other courses without accreditation. These are Facebook ads, Search engine optimization, blogging, and other marketing channels.

You can learn many things from this course even if you do not use HubSpot’s tools. You can dedicate some of your time and discover topics that interest you.

Industry experts who have several years of experience teach the topics.

  • Copyblogger Online Marketing

Copyblogger is one of the most popular websites as far as Content Marketing is concerned. It is an excellent resource for learning how to write high-quality content. This content marketing course is delivered as downloadable eBooks through email for FREE. All you need to do is register.

Writing high-quality content plays an essential role in a digital marketing campaign. Whether it is articles, landing pages, or ad copy, you must know how to write engaging and informative content, and nothing can be a better place than this course.

This digital marketing course is for both beginners and advanced users.

  • Optinmonster Digital Marketing Training

It is one of the popular tools for increasing website conversions. Optinmonster Digital Academy created various free courses covering varied topics like conversion optimization and email marketing with a motto to educate its users.

Although the Academy does not cover all digital marketing topics, it is worth enrolling for this course as once your website starts getting traffic, the next thing you will want is conversions, and how to achieve that is what you will learn in this course.

The courses are easy to learn and are suitable for both freshers and advanced users. Registration is free.

How To Learn Digital Marketing with Paid Courses

Paid Online Digital Marketing Courses with Certification

  • Reliablesoft Academy

Reliablesoft is a full-service digital marketing company that has been providing digital marketing and SEO services since 2002. The digital marketing course offered by Reliablesoft Academy includes all the significant aspects of digital marketing. It consists of these courses:

  • Instagram / Facebook Ads
  • Basics of Digital Marketing
  • Search Engine Optimization
  • Email marketing
  • Keyword research
  • Google Ads
  • Social media marketing
  • Google Analytics
  • Content Marketing
  • eCommerce SEO

After completing the course and the exams, you receive a digital marketing certification which you can show in your resume.

The remarkable thing about this digital marketing course is that it includes both theory and practical. Still, it will demonstrate how to use digital marketing to enhance a company’s digital presence.

As a digital marketing agency, they continuously optimize their processes by testing different theories and methods, and then their findings are transferred to their online courses.

best ways to learn digital marketing

It means you can focus on different digital marketing practices and processes that have produced results. Each course by Reliablesoft Academy covers a detailed digital marketing channel with additional actionable tips you can apply to your digital marketing campaigns.

The course is perfect for beginners and those wanting to become digital marketers quickly. The course talks about all the current Digital Marketing trends.

  • ClickMinded Digital Marketing Course

ClickMinded is a company founded by Tommy Griffith, an experienced SEO professional. The company offers plenty of courses covering different marketing channels and a course that includes everything required to become a digital marketing professional.

Their digital marketing training includes seven topics:

  • Paid Advertising
  • Content Marketing
  • Sales Funnel
  • Search Engine Optimization
  • Social Media Marketing
  • Google Analytics

You can be confident with this course as industry professionals who have been in the digital marketing industry are the trainers.

You can register for this course without any charges, but if you want full access to all the courses, you must pay $1997.

What makes the course unique?

All these courses come with a certificate and a 14-day money-back guarantee policy.

Yes, this course is not meant for all, as the price is high if we consider freelancers or solo individuals, but if you can afford it, believe me, it is the best course for you.

If you are ready to spend the amount, you will value the profit you will receive. But, on the contrary, if you know the basics of digital marketing, then through this course, you can explore new things in digital marketing.

  • Udemy Digital Marketing Course

Many of you might know that Udemy is one of the largest online learning platforms. They offer courses on various subjects, including all areas of digital marketing, from SEO to Google Ads and Sales.

The Digital Marketing Course by Udemy includes topics like:

  • WordPress setup
  • Market Research
  • SEO
  • Google Ads
  • YouTube Marketing
  • Email Marketing
  • App Marketing
  • LinkedIn Marketing
  • Social Media Marketing
  • Google Analytics
  • Facebook Ads

You will also get the certification at the end of this course, but it’s not free. The course costs $ 199, but you can get it at a lower price when there are discounts. So you need to sign up with Udemy, add the digital marketing course to your Wishlist and wait patiently for the discounted price.

The course is apt for beginners to understand how the various marketing components work because it covers everything from website development to social media promotions.

  • Simplilearn Digital Marketing Specialist Course

The Digital Marketing Course offered by Simplilearn covers variable Digital Marketing tools and disciplines.

It is a perfect course for beginners, which includes:

  • Social Media
  • SEO
  • Conversion Optimization
  • Pay-Per-Click
  • Content Marketing
  • Web Analytics
  • Mobile Marketing and Email Marketing

It is a premium course that costs $1,499.

The unique thing about this course is that it includes rehearsing over 40 digital marketing tools. So by the time you complete the course, you will get a complete idea of the different tools used in digital marketing campaigns.

Also, apart from getting certified for this course, it also prepares you to receive Google Ads, YouTube, Google Analytics, and Facebook Analytics.

  • Udacity Digital Marketing Course

It is another premium digital marketing course for people who want to know how to learn digital marketing. The course includes everything that a digital marketer should know:

  • Search Engine Optimization
  • Social Media Marketing
  • Online Marketing Fundamentals
  • Email Marketing
  • Search Engine Marketing with Google Ads
  • Content Strategy
  • Social Media Advertising with Facebook Blueprint
  • Measure and optimize with Google Analytics
  • Display Advertising

In 2020, India had nearly 700 million Internet users, which will grow to more than 970 million users by 2025.

the right way to learn digital marketing
Source: Statista

Now, all these are online options. But many prefer offline training. For such people, joining digital marketing training institutes is the right option. But, with so many digital marketing institutes in every nook and corner, you might need clarification. So, here we are a few top digital marketing training institutes in Bangalore.

Top Institutes Offering Digital Marketing Courses

Streamlyn Academy is one of Karnataka’s top digital marketing training institutes. The institute offers the best digital marketing courses in Bangalore with placement assistance. In addition, it is the only institute that offers Programmatic Advertising training.

In 2021, Streamlyn Academy was awarded “Karnataka’s Best Digital Marketing Training Institute” by International Fame Awards (IIFA).

The digital marketing training institute offers the best courses with over nine certifications. The course also includes personality development classes preparing students for a job.

Students can clear their doubts, if any, during the 1-to-1 doubt-clearing sessions with the expert trainers. Also, students can work on case studies, live projects, and assignments.

Streamlyn provides a FREE digital marketing course for 6 hrs. Candidates can attend this demo session to understand the course in detail. In addition, the free session helps students decide whether they want to proceed with the course.

Excelr- A proud partner of Tata Consultancy Services (TCS) and being in the industry for more than ten years, Excelr is one of the top institutes delivering the best digital marketing courses in Bangalore and across 40 countries. To date, 1,40,000 professionals have joined the institute.

Excelr offers digital marketing courses that include both practical and theoretical classes. Not only digital marketing, but the institute also provides more than 75 courses in various domains.

The institute is famous for its refund policy. They say, “100% placement guarantee, or they will refund the money.”

Digital Academy 360- With 1000+ hiring partners, Digital Academy 360 has been one of the top digital marketing training institutes offering training to students since 2015.

The institute has received the “Best Digital Marketing Institute” of the year in the Indian Education Awards, 2019.

The institute imparts the best concepts and strategies of Digital Marketing through various Digital Marketing courses to students across India. With headquarters in Bangalore, the institute also has centers in Mysore and Chennai.

They focus training on all the concepts of Digital Marketing, including the basic to advanced level, which improves the students’ knowledge of marketing a product or service online.

The courses are for both beginners and experienced individuals. They even offer one-on-one mentoring and doubt-clearing sessions for students who have doubts.

Web Marketing Academy- Web Marketing Academy is a popular classroom digital marketing training institute in Bangalore offering a “Modern Digital Marketing Certificate Course.” This course is for working professionals, students, entrepreneurs, and homemakers.

The institute teaches to plan, strategize, and measure successful Digital Marketing campaigns. Christ University supports this digital marketing institute and focuses on regular training, customized social media, and digital marketing consulting.

They even arrange workshops for brands and startups. Besides Digital Marketing training, students are encouraged to attend meetups and seminars to meet corporates and industry leaders.

Top Institutes Offering Digital Marketing Courses Online

DigiGrad- DigiGrad is an initiative of Social Beat, an Independent digital marketing solutions company. It is an award-winning Google Premier Partner Agency. The institute’s mission is to produce industry-ready digital marketing experts.

They focus on 100% live classes conducted by trainers with several years of experience in this industry. In addition, the program offers the chance to collaborate, learn and grow with some of the top individuals in digital marketing with placement assistance.

UpGrad- UpGrad is South Asia’s largest EdTech company which delivers the best digital marketing courses in Bangalore and other parts of the world.

With the help of the latest technology, industry partners, and experienced faculty, UpGrad is creating exceptional online learning experiences for students across the globe.

Besides Digital Marketing courses, UpGrad offers various other techniques in different specializations. After completing the course, Upgrad also provides placement support to candidates.

In addition, every student can access UpGrad’s career portal, which has over 5000 openings monthly. Also, they conduct career counseling sessions with industry experts.

Students can clear their doubts through this online platform anytime and get personalized feedback from expert trainers on projects and assignments. In addition, through this online platform, students can attend various informative and career-building workshops by industry experts.

Udemy- A global destination for online learning, Udemy is one of the top places to study digital marketing online. You can master Digital Marketing strategy, social media marketing, YouTube, SEO, Facebook Marketing, Email Marketing, and Analytics with “The Complete Digital Marketing Course- 12 Courses in 1.”

With 20+ hours of quizzes and training, this is one of the most comprehensive online marketing courses. It is a highly interactive course with checklists, projects, and online lectures designed for each section. The course teaches you step-by-step how to market a business online from scratch across different marketing channels.

After completing the course, you will learn how to implement marketing strategies across popular online channels. After joining this online course, you will get lifetime access to course updates. In addition, every student will get a Udemy Certificate after completing the course.

The digital marketing course has a 30-day money-back guarantee, so no risk is involved. It is the right option if you want to learn digital marketing but need more information about placements or fees.

 Simplilearn- Simplilearn offers various Digital Marketing courses for people who want to understand how to learn digital marketing from industry experts. These digital marketing courses teach the most in-demand digital marketing techniques, skills, and tools.

Some of the popular digital marketing courses by Simplilearn are:

  1. Digital Marketing Post-Graduate Programs
  2. Digital Marketing Master’s Programs
  3. Digital Marketing Certification Courses

How to Learn Digital Marketing at Home for FREE

Create your blog- One of the best ways to attain in-depth knowledge about digital marketing is by creating your blog and learning from your mistakes. You will learn social media marketing, SEO, WordPress, and other digital marketing aspects when making your blog.

By creating a blog, you will get hands-on experience in digital marketing. Things will be difficult initially, but you will enjoy the process as you put in your hard work and efforts.

Other than this, a blog can even help you earn money online, live a carefree life, and work from anywhere, anytime.

Read digital marketing books- If you don’t want to learn digital marketing through a paid digital marketing course, you can buy them cheaply and learn from them.

Indeed, books are not a good option for gaining practical knowledge, but they are an excellent tool for starting your digital marketing journey.

You can read books when you start your journey, and later, you can create your blog for practical knowledge.

Either purchase a whole stack of digital marketing books that cover A-Z of digital marketing, or you can buy books on different digital marketing topics like Social Media Marketing, SEO, WordPress, and many more.

Subscribe & Read Digital Marketing blogs- One of the best ways to learn digital marketing for free is to read blogs. Reading such blogs will help you understand digital marketing and keep you informed about the latest updates in the world of digital marketing.

There are plenty of digital marketing blogs available online. However, it is optional to read all of them. So instead, bookmark a few digital marketing blogs and then read them. It will help you grab an idea about digital marketing.


Now that you know the different options for learning digital marketing, tell us which one you will choose in the comments below.

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