Course Description

We are living in the age of Automation. Every field is now utilizing Automation to improve workflow and efficiency, and Digital Marketing is no different. Programmatic advertising, a virtual digital marketing channel, is the automated way of buying and selling digital ad spaces. The programmatic ecosystem consists of different software applications like DSP, SSP, Ad Exchange, DMP, etc. Among the different buying & selling processes through programmatic, RTB has gained popularity among both publishers and advertisers as it helps publishers sell their remnant inventories through a real-time bidding process. In addition, advertisers can also purchase inventories as per the open market rate prevailing at that time.

Programmatic Advertising- The future of Digital Marketing

According to Statista, India alone has already spent close to 473 million dollars on Programmatic Advertising in 2021.

Programmatic advertising shows no sign of slowdown. On the contrary, the global programmatic advertising spending jumped from 68.2 billion U.S Dollars in 2017 to 129.1 billion U.S Dollars in 2020 and will reach 155 billion U.S Dollars by the end of 2021-2022, 72 percent of the total digital display advertising spend worldwide.

The Programmatic form of advertising relies on data and uses AI and algorithms to serve the advertising to the right consumer at the right time.

Who can enroll in this course?

If you are currently working in the Digital Marketing field and would like to explore possibilities and opportunities, our Advanced Programmatic Advertising course is right for you. You must have a minimum of 6 months of work experience in any paid online marketing platform. We do not encourage freshers in this course.