Executive Digital Marketing
Executive Digital Marketing
Overview
Course Description
Executive Digital Marketing course gives you a professional perspective on digital marketing. Under this course, you will develop a deep understanding of Digital Marketing tactics that will help you to design online marketing strategies. Also, you will be exposed to practical learning modules.
Who can enroll in this course?
Our Executive Digital Marketing course best suits those who want a basic idea of paid ads.
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Curriculum
Digital Marketing TrendsÂ
In this module, we will introduce you to the Digital Marketing industry. We will make you understand the different digital marketing channels, various search engines, how search engines work, and programmatic advertising. You will also get an idea of “Why Programmatic Advertising is considered the future of Digital Marketing.”
- Introduction to Digital Marketing
- Channels of Digital Marketing
- What are Search Engines
- How Search Engines work
- Introduction to SEO, SEM, and SMM
- Introduction to Programmatic Advertising
- Some Myths about Digital Marketing
- Assignment and Research Work
Google Ads
In this module, you will be learning about Google’s advertising platform i.e. Google Ads. You will get an idea of how Google Ads works. You will be asked to create campaigns and strategies and you will get an in-depth understanding of how to implement those strategies. You will also learn how to optimize the campaigns as well as learn how to use multiple reporting options.
- Search Ads
- Display Ads
- Video Ads
- App Ads
- Performance Max Campaigns
- Smart CampaignsÂ
Social Media Marketing
You will learn and understand Organic and Inorganic strategies utilized for Social Media Marketing. You will also attain an in-depth understanding of Paid Social Media Advertising by analyzing and optimizing your social media campaigns for live projects. During this module, you will learn how to develop a brand, build a community, and use your expertise to develop and grow the business and brand.
Basics of Designing using CanvaÂ
Learn how to create ad designs using Canva. These designs are used in Google Display Ads and Social Media Marketing. Along with Canva, we will train you to use AI Tools like Dall-E and Adobe Firefly to create AI-based images.Â
Add-Ons
- Advertising Metrices
- MS Excel
