Progressive Digital Marketing

Progressive Digital Marketing

Overview
Course Description

The Progressive Digital Marketing course gives you a professional perspective on digital marketing. Under this course, you will develop a deep understanding of Digital Marketing tactics that will help you to design online marketing strategies. Also, you come across practical learning modules.

This comprehensive course focuses on Programmatic Advertising with 100% Placement Assistance.

Who can enroll in this course?

Our Progressive Digital Marketing course is best suited for graduates, working professionals, homemakers, and entrepreneurs interested in digital advertising and are passionate about learning new things. 

Teaching Methodology

The course progresses in the following manner:

Month 1: Theory + practical classes with projects

Month 2 & 3: Same as month 1.

Month 4: By the middle of the 4th month, students are ready for the placement program and sent for job interviews. 

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Curriculum
Digital Marketing Trends 

In this module, we will introduce you to the Digital Marketing industry. We will make you understand the different digital marketing channels, various search engines, how search engines work, and programmatic advertising. You will also get an idea of “Why Programmatic Advertising is considered the future of Digital Marketing.”

Web Designing and WordPress

In this module, we take you to the world of website design. You will learn how to design a website from scratch using WordPress. We will teach you about the different themes and plugins in WordPress and show you how to implement them on a live project. We will train you in HTML and JavaScript too.

Content Creation

You will understand the importance of Content in marketing and learn the responsibilities of a content team. We will ask you to research and curate Content for different live projects while adhering to industry standards. Also, we will teach you about the various content marketing tools used while curating Content.

SEO and Metrices

In this module, you will learn everything about the process involved in SEO. First, you need to implement SEO techniques practically on different live projects. Then, you must create SEO strategies for the respective projects. Also, we will teach you how to measure and optimize the performance and strategy. You will work on three different practical-oriented assignments during these modules.

MS Excel

In this module, we cover the basics and advanced functionalities of MS Excel. We teach you how to use this tool for reporting purposes.

Online Ads

In this module, we will tell you about the different Online Advertising platforms. You will get an idea of how other platforms work. You will be asked to create ad strategies for different platforms and implement those on live projects during the course. We will also teach you about the reporting part for all the platforms and optimize the campaigns and strategies in real-time.

Social Media Marketing

You will learn everything about social media. You will understand all the skills required to create Social Media strategies, both Organic and Inorganic. You will also attain an in-depth understanding of Paid Social Media Advertising by running, analyzing, and optimizing your own social media campaigns for live projects. During this module, you will learn how to develop a brand, build a community, and use your expertise to develop and grow the business and brand.

Google Analytics

In this module, you will acquire the skills to use the Analytical tools and practically understand the google analytics platform. In addition, you will become proficient in using the platform and will be asked to use it to analyze the performance of their campaigns and live projects using the tool.

Email Marketing

In this module, you will learn about Email Marketing – what it is, when we should use it, why we should use it, along with the dos and don’ts of Email Marketing. We will discuss how you can use your skills to grow a business effectively. You will get hands-on experience with the best tools available for creating professional emails. It will teach how to manage your contacts and deliver your emails in a strategized way. Further, the candidates will learn about email automation, the Double Opt-in Method, and emails with Call-to-Action (CTA).

Monetization

This module will help you generate a revenue stream through multiple channels. We will teach the concepts of generating online revenue through various channels and practically show you how to execute the strategies on different projects.

YouTube

In this module, you will get an overview of SEO on YouTube. Under this module, we will teach you how YouTube Analytics works. Also, you will get an in-depth idea about the Monetization of the YouTube channel.

Programmatic Advertising

Programmatic Advertising is said to be the future of digital marketing. As per the latest trend, around 80% of the total spend on display ads is through Programmatic Advertising. You will learn everything about Programmatic Advertising, its current and future applications, and its types.

  • Introduction to Programmatic Advertising
  • IAB
  • Programmatic Ad Buying – Benefits and Challenges
  • Online Advertising Platforms
  • Google Ads vs Programmatic
  • Future of Programmatic Advertising
  • Types of Programmatic Advertising
  • Ad Networks
  • RTB
  • Programmatic Direct
  • ATD and Audience Data
  • DMP
  • Ad servers
  • Cookies
  • Waterfall Model
  • Programmatic Deals
  • Programmatic Video Ads
  • GAM
  • CM360
  • DV360
Basics of Designing using Canva 

Learn how to create basic ad designs using Canva. These designs are later used in Google Display Ads and Programmatic Ads. 

Also, learn the use of AI in image creation. 

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